When a panel tender drops and someone says "we should go for all of it," the side quests begin. Dispatching people to find thin experience, chase down CVs, and write up credentials that barely exist while your strongest categories get neglected. This is what happens when a firm commits to a bid without first committing to a strategy. Whoa Nellie: here's how to rein in scope and bid where you can actually win.

Many modern tenders now look more like databases than proposals, with hundreds of structured questions and data fields designed for analytics and AI tools.

Does this mean persuasive tender writing is dead? Not quite. Here’s how to inject compelling messages and evidence into structured RFP formats for professional and other services firms.

Bidtique’s Hall of Fame and Shame, from Olympic triumphs to tender shockers, see what famous bids teach us about strategy, alignment and delivery. Essential reading for smarter tender decisions.